Compiling the finest works of W. Chan Kim and Renée Mauborgne on the subject of blue ocean strategy into a single comprehensive resource. The groundbreaking book “Blue Ocean Strategy” has achieved a global circulation of over 4 million copies, translated into 46 languages. A significant portion of Kim and Mauborgne’s groundbreaking insights into forging novel market spaces was initially unveiled in the pages of Harvard Business Review. This compilation gathers these seminal articles into a unified source.
With meticulous detail, these articles dissect the process of crafting “blue oceans” – untouched market territories, free from the confines of competition. Kim and Mauborgne present a toolkit for both exploration and exploitation of these domains, including the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide. These tools collectively form the blue ocean strategy framework. This anthology further incorporates the authors’ latest article from Harvard Business Review, “Red Ocean Traps.”
Whether you’re well-acquainted with blue ocean strategy or not, this book will furnish you with an alternative lens through which to view this pivotal framework – and enable its effective integration within your organization. Within its pages lie articles such as “Value: The Strategic Logic of High Growth,” “Fair Managing in the Knowledge Economy,” “Creating New Market Space,” “Recognizing a Winning Business Idea When You Encounter One,” “Navigating Your Company’s Future,” “Tipping Point Leadership,” “Blue Ocean Strategy,” “The Influence of Strategy on Structure,” “Blue Ocean Leadership,” and “Red Ocean: The Mental Models Undermining Market-Creation Strategies.”
