Opting for an MBA is an expensive decision that is hard to justify, regardless of the economic state. Even prestigious institutions like Harvard and Wharton provide outdated, assembly-line programs that focus more on PowerPoint presentations and unnecessary financial models rather than imparting practical knowledge on running a real business. By forgoing business school altogether, you can achieve better outcomes and save a substantial amount of money.
Josh Kaufman recognized the shortcomings of traditional business education and founded PersonalMBA.com as a viable alternative. Through his blog, he has introduced hundreds of thousands of readers to the most influential business books and powerful concepts ever known. Now, he presents a comprehensive volume, “The Personal MBA,” where he shares essential principles of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more. The book distills valuable business lessons into simple, memorable mental models that can be effectively applied to real-world challenges.
“The Personal MBA” covers key concepts such as:
1. The Iron Law of Market Size and Quality: Every business is constrained by the size and quality of the market it aims to serve, and the book explains how to identify large, hungry markets.
2. The 12 Forms of Products: Products and services are just two out of twelve ways you can create value for your customers.
3. The Pricing Uncertainty: All prices are flexible, and effectively supporting the price you ask for is crucial in significantly increasing profitability.
4. 4 Methods to Increase Revenue: There are only four ways a business can generate more revenue, and understanding them is essential for success.
The book emphasizes that genuine leaders are not shaped solely by business schools but by their own efforts in seeking knowledge, skills, and experience required for success. Reading “The Personal MBA” will equip you with the principles that most business professionals take a lifetime of trial and error to master.
