“Updated and Enhanced with New Case Study
Ever wondered how successful companies manage to create irresistible products?
Why do certain products become a massive hit, while others fail to gain traction? What’s the secret behind our unwavering engagement with specific products? Is there a hidden pattern that drives our fascination with certain technologies?
Nir Eyal addresses these intriguing questions and more as he introduces the Hook Model—a four-step process intricately woven into the products of numerous thriving companies to subtly influence customer behavior. Through a series of “hook cycles,” these products achieve their ultimate objective of bringing users back repeatedly, all without relying on costly advertising or aggressive marketing tactics.
Drawing from years of research, consulting, and hands-on experience, Eyal presents his insights in “Hooked.” This book is the resource he wished he had when starting his own venture—a practical guide, not just abstract theory, on how to develop exceptional products. “Hooked” caters to product managers, designers, marketers, start-up founders, and anyone keen on comprehending the profound impact products have on our behavior.
Within the pages of “Hooked,” you’ll discover:
• Valuable insights to create enduring user habits.
• Actionable steps to craft products that capture people’s hearts.
• Fascinating real-world examples, ranging from the iPhone to Twitter, Pinterest to the Bible App, and other habit-forming marvels.”
ABOUT THE AUTHOR
