A decade following the global success of Good to Great, Jim Collins reemerges with yet another pioneering work, delving into the question of why certain companies flourish amidst uncertainty and chaos while others falter. Drawing from nine years of intensive research, fortified by meticulous analysis, and enriched with compelling narratives, Collins and his collaborator Morten Hansen delineate the foundational principles for constructing an exceptional enterprise in the face of unpredictability, volatility, and rapid change. This book represents a timeless blend of contrarian viewpoints, data-driven insights, and inspiring narratives.
